'Zero defect, zero effect' to 'Make in India': Modi's jugglery with words

From the hustle and bustle of election rallies to the ramparts of the Red Fort, Narendra Modi has always chosen his words to fit the mood and the moment.

 

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Prime Minister Narendra Modi address the nation from the Rampart of historical Red Fort during the 68th Independence Day celebrations in New Delhi(Mohd Zakir/HT Photo)

Narendra Modi delivers his 1st Independence Day speech as Prime Minister at the Red Fort in Delhi(AFP Photo)

Narendra Modi rouses the audience while delivering a speech at Red Fort.(AP Photo)

Defence Minister Arun Jaitley and Congress President Sonia Gandhi leaving after Prime Minister Narendra Modi address(Ajay Aggarwal/HT Photo)

School children participating in the country's 68th Independence Day celebrations at the Red Fort in New Delhi (AFP Photo)

PM Narendra Modi inspects a guard of honor as he arrives at the Red Fort monument to address the nation on Independence Day (AP Photo)

Former Prime Minister Manmohan Singh leaves after the country's 68th Independence Day celebration at the Red Fort in New Delhi (AFP Photo)

India's Prime Minister Narendra Modi waves after delivering a speech from the ramparts of the Red Fort in New Delhi on August 15, 2014, to mark the country's 68th Independence ...

Known for using catchy slogans and giving whole new meanings to existing abbreviations, the Bharatiya Janata Party (BJP) leader had proved that he had his way with words during the campaigning for the 2014 Lok Sabha elections.

As a campaigner, Modi had given a new meaning to ABCD ("A for Adarsh, B for Bofors, C for coal scam") and NDA ("National Development Alliance").

And this time around, as the Prime Minister, Modi appeared to channelise his oratory skills to another level in his address to the nation during his first-ever Independence Day speech.

Read: In maiden I-Day speech, PM Modi reaches out to investors with 'Make in India' slogan

On Friday, he did not let us down and used some interesting phrases and coined a new designation for himself in his extempore speech.

Here's a few of them followed by Modi's quotes:

1. Make in India: "We need to build up the manufacturing sector. I want to tell the world: Come, make in India."

Why he said it: Modi reached out to investors, eyeing to make India a manufacturing hub.

2. Zero defect, zero effect: "Our manufacturing should have zero defect so that our products should not be rejected in the global market. Besides, we should also keep in mind that manufacturing should not have any negative impact on our environment."

Why he said it: The Prime Minister highlighted the importance of skilled workforce, while laying stress on the importance on protecting the environment.

3. Pradhan Sevak: "Today Indians, both in India and all over the world, are celebrating Independence Day. I convey my greetings to them not as a Pradhan Mantri, but Pradhan Sevak (prime public servant)."

Why he said it: Modi mentioned he was a servant of the people (Remember his 'chowkidar', or gatekeeper, remarks during campaigning?)

4. Digital India: "India used to be called a land of snake charmers. Today, our youth has surprised the world with its IT skills. Our dream is to build a 'Digital India'."

Why he said it: The digital focus was in line with Modi's election promises of a new India and focus on IT.

Modi's 10 Independence Day mantras: Make in India to Clean India

Modi at Red Fort. Pic: APPrime Minister Narendra Modi in his Independence Day speech on Friday gave out several mantras to rev up the economy, bring prosperity and end communal violence.

These were:

1. Two yojnas: Speaking from the Red Fort, Modi unveiled two new ambitious schemes: The first is Sansad Adarsh Gram Yojna where he appealed to MPs to adopt villages and target making them model villages by 2016. He asked MPs to use a year of MPLAD funds for village development.

The second scheme is PM Jandhan Yojna which will link the poor with bank accounts and debit cards. It will also provide every poor person an insurance of Rs.1 lakh.

2. End of Planning Commission: Modi announced that a new institution would be created to replace the Planning Commission. "This new institution would respect the federal structure of the country," he said. Watch: PM Narendra Modi addresses nation on Independence Day

3. Anti-girl mentality must end: Modi rooted for woman empowerment. In his speech, the PM said daughters are asked a lot of questions in a family and he called upon parents to question their sons too and keep tab on their activities.  "Every rapist is someone's son," he said.

Modi also called upon misguided youth who had taken to terrorism or Maoism to give up violence and return to the mainstream.

On the issue of female foeticide, Modi said doctors shouldn't kill the girl child for profit. He also requested parents not to kill their unborn daughters.

"Girls are not a financial burden. They are the most reliable support for old age. Nineteen woman athletes were among the medal winners at 2014 CWG. Girls contribute immensely to progress. The anti-girl mentality must end," he said.

4. No more 'mera kya, mujhe kya': Modi in his speech called upon society to give up its selfish attitude and find out what one can do for the nation.

5. Swachh Bharat: Modi stressed on the need for cleanliness and announced his government's resolve for Swachh Bharat campaign to be lunched on October 2 and to be accomplished by 2019, on the 150th birth anniversary of Mahatma Gandhi.

In a related initiative, PM said the first step towards clean India begins with immediate effect, through a commitment to build toilets in all schools, including separate toilets for girls, within one year.

6. Toilets for all: Modi in his speech lamented the fact that women in villages had to wait till dark to relieve themselves.

"It's a matter of shame in Independent India. Our aim to build toilets for all," he said.

He said the government resolved to build toilets in all schools, including separate toilets for girls, within one year.

7. Zero defect, zero effect: Modi said India can become a nation that can become a big exporter if it does not compromise on two things: zero defect and zero effect. "No defects in manufacturing items and zero effect on our environment," he said.

8. Make in India: Modi invited foreign industrialists to set up manufacturing units in India.

"I want to tell everyone in the world: come make in India, sell any product anywhere in the world but manufacture in India. We have the skill and the talent. We want to give the world an offer - from chemicals to pharmaceutical, automobiles, satellites, submarines - come, make in India," he said.

9. Digital India: He said just as railways connected everyone, it was time for mobiles to connect government to the poor.

"First rail connected everyone. Now it will be mobile governance for the poor. It is easy and economical government. E-governance is the way to good governance. Digital India can compete with the world," he said.

10. Moratorium on communal clashes: Modi called for a 10-year moratorium on communal and caste violence.

"So many lives have been lost. What has been gained
thinking on caste and class lines? They are against progress. Give peace a chance," he said.